tivo to measure how many people skip commercials [usatoday]
july 26, 2006 @
14:53
link
"[they] will compile detailed data showing how many tivo users zap particular ads, including the exact second when they jump." nostradoodle predicts most everyone skips most every ad. he knows he does.
http://www.usatoday.com/money/advertising/2006-07-26-tivo-ads_x.htm