how - but not so much why - target became cool [mpr] [audio]

this is a 4 minute report based on the huge non-critical tongue kiss of a feature over at the minnesota monthly. i always wish these stories would frame the issue in terms of 'business decisions' instead of just 'altruistic awesomeness'. the strategic value of trendy/disposable vs. boring/timeless, that type of thing. is that even a valid analogy? i'll have to check my s.a.t. study guide. also this: can we all just agree those teapots and toasters are ugly and always have been? you know i'm right.

http://minnesota.publicradio.org/display/web/2007/09/18/target/?rsssource=1

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