how mcdonald's will kill itself killing starbucks [fastcompany]
january 12, 2008 @
22:12
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this piece got quoted in the times today. don't forget to read the comments, which are mostly from people from other countries where mcd's has already rolled out the coffee shop thing. they seem to imply it's a hit overseas, that we'll love it here, and that the author is wiggity whacked. straight up.