ncaa online viewing data is in [lostremote]
5,000,000 total hours watched. initial estimates are that hoffmaldo only accounted for half of that number. i checked it out. it was cool. but i'm not sure why people gush about stuff like this. it's way more of a 'duh' thing to me. seriously: duh.
http://www.lostremote.com/2008/04/13/cbs-releases-march-madness-streaming-stats/
link